Once one of Europe's most prominent IT and office supplies distributors, Adveo, has failed to reinvent itself as an e-commerce supplier. We unpick why
After several years of woeful financial results and failed restructuring efforts, Adveo Spain and Calipage Spain have requested to enter liquidation. The Madrid-based firm was reborn under the Adveo banner in 2012, following its enormous acquisition of office products wholesaler Spicers for around €210m and its 2009 acquisition of electrical office supplies distributor Adimpo. At the time, it said the new "Adveo" name was synonymous with "dynamism, being alive and going forward." ...
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