CPI breaks down the 50 largest players across the continent as part of our Global Elite 2019 report
Highly competitive, fragmented and complicated are three adjectives that are often used in association with the European channel. Vendors looking to crack the European market will quickly find out that they will inevitably fail without the help of the tens of thousands of channel partners that are in operation across the continent. If there is one thing that outsiders need to understand about Europe, it's this: people buy local. Customers won't do business with you unless they trust you, s...
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