It was the decade that brought us awful music such as "Friday" by Rebecca Black and "Gangnam Style" by Psy and the decade of the iPad, selfies, dabbing, flossing, meme culture and strange new phenomena such as "planking" and the "Harlem Shake".
As we enter a new decade, Channel Partner Insight runs through the most defining moments for the channel of the last 10 years - in chronological order.
This is Part Two of our Top 25 defining moments of the last decade article. Click here for Part One.
October 2015: Dell acquires EMC
With a gargantuan $67bn price tag, Dell's acquisition of EMC was IT's largest ever acquisition at the time. The united company created a one-stop-shop for IT infrastructure and a business with upwards of $60bn in annual revenues.
The deal took almost a year to close. What followed was the almost impossible task of integrating the vast channel ecosystems of each infrastructure heavyweight.
After a lengthy integration process, the tech giant launched a combined partner programme in February 2017 called the Dell EMC partner programme which heavily rewarded resellers for selling across its dramatically larger portfolio. It also launched a new "Titanium Black" tier for its elite-level partners.
Acquiring EMC has also apparently made Dell a more channel-friendly organisation. Notorious for its aggressive direct sales arm, Dell has in recent years shifted more business to the channel than ever before. Today, around 60 per cent of Dell's total business goes through the channel.
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