10. Nominator: Dheeraj Pandey, Nutanix co-founder and CEO
"The two companies I personally really admire are Apple and Amazon - both for different reasons.
"Apple for the way they really thought through design and the consumer-grade nature of everything, and Amazon for process engineering. [Amazon] did an amazing job in automation and process engineering and just thinking through workflows and mundaneness. How do you embrace the mundane better than anyone else? We learn a lot from these two companies and they provide a lot of energy, strategy and direction to our products.
"Think about it. Apple in 1997 was at the point of being shut down and then they went and raised money from Microsoft. Steve Jobs took money from Microsoft in 1997. They put in $250m to keep Apple alive. There was a time when one of the technology experts actually commented that they should shut down Apple; that was in the year 1998 or 1999. It was incredible to see this phoenix rising from the ashes - a company that in 2003 was still a tiny company, but then spent the next 15 years becoming the largest, most valued company on the face of this earth.
"Amazon, if you go back to year 2002 after the recession, most bankers told them to shut down their e-commerce business. There was someone in 1998 who predicted Amazon would go bankrupt in three months."
Some say performance, others say money but it may be systems and processes that carry the day
MSP talks managing hyperscale cloud vendors and multi-cloud environments
All categories for our upcoming European MSP Innovation Awards ahead of the 15 April deadline
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