NTT's six subsidiary brands will be rolled into one company by July of this year, in a bid for it to "stop going under the radar".
One of the brands is NTT Security. Its Europe boss Kai Grunwitz told CPI that consolidating the brands into one company ASAP is crucial to its ongoing strategy.
"We have over 283,000 employees and $106bn in revenues and yet I still hear people say that they don't really know who we are," he said.
Based in Tokyo, NTT Group is 120 years old.
However, in more recent years, it has struggled to clearly explain to the market who it is, Grunwitz admitted.
Last year, the group did announce that its major subsiduaries were being consolidated.
This month's update sees that extending to all of its brands.
It currently consists of six major subsiduaries.
NTT DATA is an IT services provider; Itelligence is SAP-focused; NTT Security is an MSSP; Dimension Data is a global systems integrator; and NTT Comm and e shelter cover data centre and communications.
"We're already a top-five IT services provider…And we're a tier-one ISP. We have visibility over 40 per cent of internet traffic," Grunwitz said.
"When we are together by July we will be able to communicate this integrated value to our customers."
He added that the scale of the company after its integration will create an outfit that has a "true global end-to-end strategy".
"I see a lot of players who are only focusing on infrastructure or cloud security. A core differentiation for us is that we think that to be effective, you need end-to end to see a full strategy for your full risk profile.
"Too many companies still jump on technologies to solve problems instead of a full strategy.
One firm particularly in Grunwitz's cross-hairs is Equinix, the current market leader in data centre and colocation.
"We will beat them. We will become number one once we restructure and consolidate, in the short-term…In the meantime, number two is pretty good."
"We have opened more data centres than ever before, such as in Austria, Switzerland, the UK, and Netherlands…But we are more than just this…
"Some focus on specific segments of the digital transformation. We cover the whole journey. We don't leave out anything."
Grunwitz said that the company will be given a new brand name, which is as of yet still undecided.
NTT has not yet revealed how any overlapping staff or services will be handled.
What Grunwitz did detail was that the business will be broadly split into two strategic pillars: business modernisation (enabling companies' digital transformation) and disruptive innovation (covering start-ups to find and back the next tech disruptors).
There will also be two operating companies to cover the global market separately to the Japanese market.
"Our go-to-market services are changing right now into giving a more integrated offering to our customers…We will offer cohesion and want to give a clear statement to the market of our enrichment value."
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