Storage vendors Rubrik and Cohesity would not be successful without Veeam's "dominance" in the virtual machines space.
That's according to the EVP global sales boss and co-founder of Veeam, Ratmir Timashev, who says that his rival's claims to be a leader in enterprise-grade backup and recovery are dependent on other vendors, such as Veeam.
"We have become the absolute undisputed leader for modern, highly virtualised on-prem datacentres. So yes, it may be logical for Cohesity and Rubrik to say that now there is a major industry shift to hybrid cloud that they are much more relevant.
"But their move to hybrid cloud is built on virtual machines, which we are dominating."
Timashev told CPI that on the other side of the legacy-to-start-up spectrum, older players such as Commvault are stymied by their strategy to cover end-to-end solutions.
"When you cover end to end, innovation can slow down because you have to support more legacy systems," he said.
Timashev says that Veeam's strategy is to place itself in the middle of this competitive landscape.
"I believe that Veeam has the right balance between supporting systems and innovation," he said.
"We don't support legacy systems, like mainframe and all the types UNIX. We support only modern systems, which allows us to move faster. It gives us the ability to innovate to support platforms such as AWS, Azure, Google, 365 and others."
Veeam has certainly been keeping investors happy.
Its growing cloud segment helped the Switzerland-based storage and data management vendor log $963m in bookings for its FY2018, up 16 per cent year on year.
Timashev is confident that the vendor is on track to surpass its $1bn goal by the end of the next quarter.
"Our current quarter has been a fantastic quarter for us. We grew again by 16 per cent, so based on that I am happy to say that we will surpass our goal," he said.
Timashev also explained the reasoning behind the abrupt departure of CEO Peter McKay in October, who was replaced by Veeam's other co-founder, Andrei Baranov.
"We dominate what we call mid-enterprise, we call it our commercial business, as well as SMB. We generate around 65 per cent of our revenues from mid-enterprise.
"So, our goal with Peter was to move into the large enterprise.
"Peter came over from VMware. He did a great job in developing our large enterprise strategy; that is where his strengths were."
However, Timashev revealed that, as a result, resources were funnelled away from Veeam's channel marketing support for SMB and mid-sized enterprise business which "did not grow as fast as we expected last year".
Nonetheless, while Veeam has redistributed some resources back into targeting smaller businesses, Timashev did say that moving forward Veeam continues to see its large enterprise segment as its "largest growth area".
"Especially considering that we are building very strong alliances with HP, NetApp, Nutanix and Pure," he said.
Some say performance, others say money but it may be systems and processes that carry the day
Q1 paints mixed picture for Sweden-based storage integrator
Carmen Sorice III has issued a rebuttal to Veeam's recent claims the legacy player is slow to innovate
How well do vendors and partners really know each other? Take part in our survey and win a free Amazon voucher
We're asking vendors and channel partners alike to complete our five-minute survey to win a free Amazon gift voucher