Datto has signed on as the headline sponsor for Channel Partner Insight's European MSP Innovation Awards.
Marking the success of the MSPs and vendors at the forefront of the fast-changing managed services industry, the awards will be held at the Oxo Tower in central London on 12 June.
The shortlist can be viewed here.
Datto's interim managing director of EMEA, Christian Nagele, said the vendor's headline sponsorship of the event reflects its "unstinting" focus on MSPs.
"The partner-first mantra has been part of Datto's culture from the outset," Nagele (pictured) said. "Whereas a lot of vendors stray into the world of selling direct, Datto remains unswervingly focused on MSPs and the partner community. That's why it is entirely logical for us to support these awards."
The focus on innovation also reflects the emphasis Datto puts on product innovation, Nagele added.
"You can have all the marketing mantras in the world, but fundamentally it is product innovation and quality that define us here at Datto. From our flagship business continuity portfolio, through to PSA, RMM and networking, our focus on innovation and advancement is well recognised and appreciated by our MSP partners. Good product always wins in the end."
A raft of "significant" product updates and enhancements will be unveiled to Datto's global partners at DattoCon in San Diego in June, Nagele said, noting that European MSPs will also benefit from an EMEA-specific DattoCon this October, in Paris.
"We are the one company in the MSP space that people can't afford not to be aware of or engaged with, both because of the quality, depth and breadth of our portfolio and our unstinting focus on MSPs, and MSPs only," Nagele said.
Nina Patel, head of global sales at Channel Partner Insight, said: "We are delighted that the European MSP Innovation Awards have attracted such a marquee name as headline sponsor in their first year.
"With the rise of automation, AI, IoT and digital transformation, the MSP market is undergoing rapid change, and those that are innovating deserve to be recognised. We look forward to celebrating with all those shortlisted on 12 June."
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