French consulting and engineering VAR Apside has acquired two local services firms, as part of its strategy to grow rapidly via acquisition.
Elanz is a 120-strong Microsoft Silver Partner specialising in data analytics and application development with annual turnover of €15m. The VAR is based in Clermont-Ferrand; a central part of France in which Apside previously didn't have an office.
Meanwhile, Keley offers consulting services in data strategy and engineering. With 100 consultants, the French services outfit posted revenues of €10m in 2018.
"The aim of these three companies [including Apside] is to create a leader in all digital services," Apside's CEO, Pierre Gauthier, said.
He added that the trio will target joint revenues of €230m by the end of the year.
With a current headcount of 2,500, last year Apside posted annual sales of €198m.
If its end-of-year target is achieved, it would amount to year-on-year growth of close to 14 per cent.
"Keley's expertise will enable the Apside group to offer high-level consulting services in strategy, data and engineering, thanks to cutting-edge digital skills and a strong culture of innovation," said Gauthier.
"Elanz will bring to the group its specialisation in Microsoft technologies, as well as a strengthening of our territorial coverage."
Apside said the funds came from Siparex, a French private equality house managing €1bn in assets in the mid-market space; and Crédit Agricole.
In a statement, Apside said that the engineering and consulting expertise its acqusitions have added to the business will enable the VAR to pitch for and deliver services on a larger scale.
"The Apside Group is now present throughout the digital value chain, from digital strategy to technological and production engineering," it said.
"This combination is therefore an opportunity for Apside customers to benefit from strong and complementary skills, to lead large-scale projects."
Founded in 1976, Apside is an amalgamation of a network of 17 subsidiary agencies across France, with five international agencies in Germany, Belgium, Portugal, Switzerland and Morocco.
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