AWS' UK managing director Gavin Jackson is the latest high-profile channel player to be poached by UiPath.
Jackson has taken up the role of MD for EMEA at the robotic process automation (RPA) vendor, after a four-year stint at AWS. He previously held executive roles at VMware and EMC.
His appointment will speed up the adoption of RPA within enterprises and public sector organisations worldwide, the vendor stated.
"Accelerating human achievement through technology and changing the future of work forever is an exciting and lofty mission," Jackson said.
"I'm inspired by the thousands of customers and partners of every shape and size already on their Automation First journey. They are the pioneers inspiring thousands more.
"I'm proud to join a company that is culturally open and taking responsibility for enabling people to enter this new paradigm, through free access to UiPath Academy and the free community edition of UiPath's software platform.
"I am starting my UiPath journey with the conviction that our vision to accelerate human achievement profoundly binds us to a purpose bigger than ourselves."
Earlier this year, UiPath saw its valuation rise to $7bn (£5.6bn) after it raised $568m in Series D funding, bringing its total capital raised to more than $1bn since its first investment round in 2017.
It claims to be the "fastest-growing enterprise software company in history" and was positioned as a 'Leader' in Gartner's inaugural Magic Quadrant for RPA this year.
AWS isn't the only big-name vendor to see an executive snapped up by UiPath. Earlier this year, Jan Ursi, Nutanix's former EMEA channel boss, left to become UiPath's VP for EMEA.
Daniel Dines, UiPath's co-founder and CEO, stated: "I am happy to have Gavin join our senior team to further focus our commitment to stay customer-centric and provide them with a best-in-its-class AI-powered RPA platform.
"He is a perfect fit with our grand mission, that of reshaping society and the future of work with automation."
Darren Mowry has filled Jackson's shoes as AWS' UK MD, according to Linked In. He has been with the cloud provider for 11 years and has most recently been its business development MD for EMEA.
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