MSPs are feeling the pressure to adapt quickly enough to a rapidly diverging set of customer needs.
CPI is increasingly hearing from both vendors and MSPs themselves that there is something of an identity crisis in the managed security services space.
At CPI's European MSP Innovation Awards this year, several CEOs suggested that a typical MSP will look very different indeed in five years' time.
And across North America, a saturated market leads to some contemplating a significant identity change in order to stand out - evolving into a MSSP.
However, there is some scepticism about whether this is the right approach.
In the last week, I've had two security vendor execs express some exasperation at the increasing number of their partners rushing headlong into marketing themselves as an MSSP in an effort to differentiate themselves from the competition.
"There are better ways of designing an approach that convinces customers that you are a trusted advisor on security," one CEO remarked.
So, what are the better plans and processes at play in the North American security market?
If you're proud of your strategy, and are standing out in an effective, authoritative manner in this changing managed services landscape, make sure you stand to be recognised as such.
The US Channel Innovation Awards will be held at an evening ceremony in New York on 5 December.
The deadline is two days away on 27 September.
Enter now to make sure your company is celebrated for true innovation in security services.
To give you a head start, we've given you some tips on what our judges will be looking for among the 27 categories, which you can use to elevate your entry, here.
Good luck, and hopefully, see you in New York!
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