Dell EMC's position in the market "speaks for itself" against claims that legacy vendors are not investing enough in R&D, according to Cheryl Cook, senior VP of global channel at the storage giant.
Pure Storage's CEO Charles Giancarlo last month slammed its competitors such as Dell, HPE and IBM, claiming they are "legacy" and "milking" the market and not investing enough of their revenues in R&D.
Cook (pictured), however, refuted these claims, stating that Dell EMC's leadership position in the market is indicative of the effort and investment it is putting into its offerings.
"While I respect many of our competitors, if you look at the IDC data, we still command the number one leadership position in storage," she told CRN.
"We're investing $4.5bn a year in R&D. That's the number one amount of innovation being invested per any of our peer group in the industry.
"I think if you look at the amount of growth we've delivered in our storage business alone, it was essentially about half the entire industry growth.
"So when you look at the number two, number three, number four and number five players in storage, we're bigger than all of them combined. I feel quite confident with the level of investment we're making, the growth we're enjoying and the leadership position we command.
"I take the high road, and we let our results speak for themselves."
Cook, however, is optimistic about the space and how Dell EMC is positioned to weather any possible turbulence in the market.
"Irrespective of what may be happening in some of the macroeconomic environments, we always aim to ensure that we're growing at a premium to the market - how can we grow faster than the market? How can we grow faster than our competitors?" she stated.
"I think we've got a unique advantage over some of our peer competitors because you're seeing workloads being deployed in multiple ways in this multi-cloud, hybrid-cloud world. Some of it is core external storage - in which we are enjoying a healthy growth - and some of it is converged infrastructure."
She added that this evolution will see a blending of categories, to which the vendor's portfolios are well equipped to cater.
"If you look at the market in general, you can't look at it through just a single lens and I think we're watching the big picture in the longer term. That said, there is still a ton of growth opportunity in external storage - we're still seeing robust growth there," she said.
"But as the market evolves, you can't ignore the hyper-growth we're seeing in converged infrastructure, which is catching a lot of that demand for workloads. Because we offer both and are innovating tremendously across both, we're catching that opportunity in both formats, if you will.
"Frankly, our peer set and some of our competitors that have just a single offering can't say that and they can't do that."
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