Pure Storage has expanded its EMEA footprint with the opening of a new European research and development centre in Prague, Czech Republic.
The flash storage vendor says it's a "significant investment" in the region, to mark the California-headquartered firm's ten-year anniversary, and comes a month after its EMEA boss said that it would focus in particular on eastern Europe.
Matthieu Brignone said the strategy was in reaction to rival NetApp telling partners it was withdrawing support in 20 EMEA countries.
He told CPI Pure Storage has been actively campaigning to win over displaced NetApp partners since the move was announced in April.
Its new EMEA R&D hub will be led by Dan Decasper, the general manager of Pure1, the vendor's cloud-based software platform.
"We've experienced tremendous growth and have always believed in investing back into talent acquisition and expansion," he said.
"We chose Prague because great talent can be found here, and it's a gateway to the rest of the region."
The centre was developed in conjunction with a state-backed business and investment development agency, CzechInvest,
Pure Storage also claims the development will nurture local, diverse talent, while being run "with a start-up mind-set designed to encourage a culture of inclusivity and innovation."
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