Resellers are being hit by a wave of Christmas cheer when looking ahead at the next twelve months, according to channel analyst firm CONTEXT.
It surveyed 6,500 EMEA partners across the UK & Ireland, France, Germany, Spain, Italy, Portugal, Poland, the Czech Republic, Baltics, Russia, Turkey and South Africa, who said they are more optimistic about the coming twelve months than they were a year ago.
While "robust growth in 2019" in both traditional and emerging technologies is helping support this positive outlook, the survey results come despite the EMEA distribution market logging 3.4 per cent growth in the nine months ending 30 September 2019, down from 6.7 per cent, year on year.
Then there are also CONTEXT's predictions that PC sales are expected to slump in the second half of 2020.
However, according to EMEAs' resellers they still see "great momentum in the industry, with more new resellers coming into the market than those who are leaving in virtually every country."
It seems not even the B-word is enough to dampen channel spirits.
"Although B2B resellers expressed a more positive opinion of the coming year than B2C resellers, sentiment overall has strengthened considerably overall across the region, driven by a sharp increase in optimism in the UK and Germany.
"This is despite continued Brexit-related uncertainty and slowing GDP in Germany," said Adam Simon, Global MD of CONTEXT.
Looking further ahead, CONTEXT outlined what it sees as the top areas of B2B investment over the coming 12 years.
Cloud comes in at the top spot with 49 per cent of the 6,500 resellers surveyed identifying it as their primary investment area.
The other major technology areas include: networking at 46 per cent, cybersecurity at 38 per cent, workplace optimisation at 31 per cent, datacentre solutions at 24 per cent, and IoT at 18 per cent.
In the B2C space it was PCs at 57 per cent, software at 39 per cent, storage at 37 per cent and components and printers both at 36 per cent.
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