Sabio's M&A spree continues unabated with the acquisition of Madrid-based Team vision, marking its sixth purchase in three years.
Team vision was established in 2003 and is a specialist provider of Genesys contact centre solutions, which will help strengthen Sabio's Genesys presence in that market, according to Mike Andrews, VP of commercial strategy at Sabio.
"[This acquisition] gives us critical mass in skills, particularly around the Genesys portfolio. We are an existing Genesys partner in that region and we have a number of clients where we deliver solutions based on Genesys," he said.
"Team vision really builds on that and gives us more horsepower in that space. It also has a focus on contact-centre-as-a-service (CCaaS) and is looking at growing that footprint, which is an area we haven't yet moved forward with in that region while we had in other regions."
Last year Sabio snapped up Spanish firm Callware, making it Spain's largest independent contact centre specialist. The addition of Team vision now gives the expanded company a 24 per cent market share in the region.
Team vision's 107 employees now bring Sabio's global headcount to over 600. The firm ranked 55 in CRN's Top VARs 2019 with a revenue of £71.8m for its year ending 30 September 2018, and welcomed new CEO Jonathan Gale last month.
This inorganic growth should be expected to continue, Andrews added.
"Our focus is to grow our core Western European markets and we are building a good pipeline of opportunities there," he stated.
"Our inorganic growth strategy has always been a key part of Sabio and supports our really strong organic growth as well. I would expect us to continue to do more of the same."
Its native UK has always been the biggest contributor to the contact centre specialist's top line, but will this European M&A spree affect that contribution?
"The UK is still an extremely large and important market for us. I don't know the exact number off the top of my head, but it is now less than 50 per cent of our overall revenues. So it is fair to say that more of our revenues will be attributed to business outside the UK," Andrews stated.
"The UK will always be very important to us and there is no defocusing away from it. It's a massively buoyant market, which we're really resonating in and we have a very strong position in and we continue to build on that.
"If we look at how the overall customer experience market is distributed across the geographies, the UK is a very large contributor to the overall EMEA market, so that will continue and will always be a key focus for us."
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