We catch up with Brainlink to talk about its success and what the channel means to the company.
Outline your channel strategy.
Our strategy is to engage deeper with our key vendors. With Sophos, we are one of their most heavily certified partners in NYC. Our entire team is trained and certified with Continuum and ConnectWise. We've invested heavily in Barracuda certifications, Microsoft certifications, Veeam training and we're VERY heavily invested in AWS.
What was the highlight of 2018 for your business?
In 2018, we invested heavily in AWS, VMware, Windows and On-premises automation. The future is DevOps and adding client value by automating routine tasks and delivering higher ROI.
What does it mean for your company to win this award?
This means that the experts at Channel Partner Insight and our peers see us as innovators. It externally validates our expertise and further reinforces the value of innovation being a key to success in this industry.
How does your company work to ensure it is delivering innovation?
We attend industry conferences, invest heavily in staff training and stay at the forefront of industry with a heavy R&D focus. In the past, we used to run a very expensive training lab in NYC full of state-of-the-art gear from Cisco, SUN, Microsoft, Sophos, et cetera. In 2018, we invested in a complex AWS environment. A team of four personnel (33 percent of our headcount) developed our AWS management framework in 2018Q2. We are continuing those investments.
What has been your company's greatest channel achievement in 2018?
Being recognized by Channel Partner Insight is a good boost to our (already healthy) egos. The greatest achievement is having our clients expand the work they do with us - from standard MSP tasks to adopting our MSSP offerings, our Google application development to our repeat engagements as AWS experts in discovery, security analysis and disaster recovery.
What difference will winning this award make to your business in 2019?
This award enables us to show our clients, peers and prospects that we're pioneers. It further cements our reputation as market leaders. And it really gives us an opportunity to have innovation discussions with our clients.