When it comes to growing opportunities in the channel, you can't miss the security market.
Already for the New Year, analysts like Gartner are expecting spending to increase eight percent following the waves created by highly publicized 2017 breaches such as WannaCry.
Digital transformation is only growing the security risks and needs facing channel customers, making security an area ripe for - and dependent on - innovation.
However, finding new and effective ways to provide customer security comes with its obstacles.
For one, the security talent shortage is viewed as one of the largest challenges facing the overall market, meaning acquiring the minds necessary to innovate at a quicker pace than that of hackers is no easy feat.
All the while, channel partners are faced with endless products hitting the market. Many VARs and MSPs have turned to multiple vendors for their security portfolios yet have need for the different technologies to work together in order to drive the best security.
Further, 2017 has brought a lot of chatter about the managed services opportunities tied to the security market, giving solution providers much to consider as we get ready for 2018. Solution providers don't just need the right products to succeed in the security space, they need the right strategies.
For the second annual Innovation Awards (CIAs), the judging panel was thrilled to award the Security Innovation Award to FireEye for its FireEye Helix security operations platform.
Check out what Chris Carter, VP channels-Americas, FireEye, and Ward Perry, senior product manager, FireEye, had to say about the channel's security challenges on the night of the CIAs.