Can vendors help VARs ride out Europe's currency rollercoaster?

Sam Trendall
clock • 5 min read
Can vendors help VARs ride out Europe's currency rollercoaster?

Following the decimation of the value of European money in the US, channel experts debate whether vendors can do anything to protect their partners

"It is essential for a vendor to retain trust through continuity." That is according to Pete Carfrae, European channel development manager at Aerohive Networks, in response to being asked how vendors can mitigate the impact on resellers of currency fluctuations. VARs - and their customers - would no doubt offer similar advice; certainly no one is ever happy to see sudden rises in the cost of products they buy regularly. But continuity is much easier said than done in a world characterised by...

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