CPI Explainer: How data analytics became a tool for the masses

As channel firms are increasingly facing ever-growing mountains of data, CPI asks how business leaders can monetise this trend with the most targeted strategy

CPI Explainer: How data analytics became a tool for the masses
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Data is often described today as being the world's most precious asset. The technology has taken the limelight in the recent keynote addresses of industry icons such as Michael Dell and Ginny Rometty who have both put it at the centre of their "digital transformation" vision. And with IDC predicting worldwide revenues from big data and business analytics to reach $260bn by 2022, it's easy to see why. The same analyst house predicts the amount of data to increase by ten fold leading up to 2025....

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