Price hikes keeping distie PC sales afloat

Trevor Treharne
clock • 2 min read

Volume drops, but price rises enable revenues to increase for business-targeted PC sales by European distributors

Revenues from sales of business-targeted PCs through western Europe's largest distributors were up in Q4 2017 despite a drop in volume, according to Context. The market research firm found that commercial-PC revenues increased by six per cent year on year in the final quarter of 2017, while unit sales declined by six per cent. Revenue growth was driven by a continuous year-on-year rise in distributors' average sell prices (ASPs), which was able to offset the effects of lower volume. The...

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