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  • Distribution

What do the global distributors think of Symantec's Broadcom growing pains?

Disties tell CPI they have concerns over Broadcom's silence over its channel strategy after its Symantec buy

What do the global distributors think of Symantec's Broadcom growing pains?
  • Nima Green
  • Nima Green
  • 28 November 2019
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Earlier this month, Symantec's colossal $10.7bn merger with Broadcom was finalised. Just a week later, pan-EMEA VAD Nuvias confirmed to CPI that it was no longer distributing Symantec in Europe, replacing it with Romanian cybersecurity firm, Bitdefender. When asked why, CMO Hanspeter Eiselt said: "Symantec is not in our portfolio. They seem to have a different distribution strategy." The news that Nuvias sought a replacement for Symantec so quickly followed reports the US cybersecurity...

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CPI helps European and US resellers, MSPs and distributors make smarter business decisions - such as what segments and territories to target - by providing original insights on who is successfully innovating and where the next market shifts will come from.

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