Five things we've learned about how the channel is responding to coronavirus

Vendors are spending cancelled event budgets elsewhere The MD of Pipeline Upgrade, a B2B sales facilitator organisation, based in the UK and Spain, has told CPI that vendor's cancelling global events due to the coronavirus is leaving them with excess marketing spend they're putting into the channel. Christian Burton says that he's seen "an influx" of vendors approaching Pipeline Upgrade buying "packs of end user meetings" from his firm that they then pass over to their resellers and MSP...