COVID-19 a catalyst for changing buying behaviours in the storage market: StorageCraft

Nima Green
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COVID-19 a catalyst for changing buying behaviours in the storage market: StorageCraft

The US vendor says MSPs are generating a larger share of its business, as the storage market faces uncertainty from COVID-19 fallout

StorageCraft's new global sales boss says he's seeing an increasing share of the backup and recovery vendor's business being derived through MSPs, particularly as COVID-19 changes global working habits. Andy Zollo (pictured) told CPI that even VARs are asking the vendor to help them transform into a monthly recurring model. "I look at it as being one of the trends I'm seeing happen at the moment. "I think there's a danger that as vendors, we say, ‘Well, you're an MSP or you're a VAR.' But...

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