Atea has launched a ten-year sustainability plan which will see it attempt to reach parity in recycling for every IT unit sold, and cut CO2 emissions by 50 per cent by 2030.
Atea employs 7,600 staff across the Nordics and Baltics and claims it recycled or reused over 450,000 units last year.
"Atea is uniquely positioned to build on our existing efforts to reduce waste and reuse equipment while maintaining our multi-year top rating by external third-parties for corporate social responsibility," the partner said in its plan summary.
Citing what the Oslo-headquartered reseller calls a strategy to be "100 per cent circular", Atea's leadership has committed to five goals it wants to hit within the coming decade.
1. Achieve a 1:1 ratio between IT units sold vs recycled.
Atea already has a GoITLoop reuse and recycling service, designed to try and prevent tech waste from heading to landfill.
Building on the programme, Atea is aiming to achieve parity between IT units sold and recycled.
"For each one we put on the market, we'll take back at least one unit-extending IT lifespan and preserving resources."
2. Sustainability training
For its FY2019, Atea logged revenues of €3.44bn.
The reseller says it will use its resources to train over one million people on sustainability in the tech sector, focusing on "how to leverage IT to meet local and global challenges".
3. A 50 per cent emissions cut
To reach this CO2 emissions cut goal, Atea says it will phase out using fossil fuels, reducing air travel, halve transport emissions and rely on renewable energy for 100 per cent of the company's energy needs by 2030.
4. Innovative technologies
Atea says it wants to prioritise technologies such as blockchain, AI and robotics, to help lower its carbon footprint.
The reseller has also included a commitment to championing diversity in its sustainability plan, saying it sees having a more diverse, gender-equal workforce as being key to helping it reach its targets.
In its 2019 Corporate Sustainability and Responsibility Report, Atea CEO Steinar Sønsteby said he sees the next ten years as an opportunity for the reseller to become a European leader in creating workable solutions to making the tech sector more sustainable.
"Humanity's story has always been one about technology. It's the tool we use the most to solve complicated problems. That's why IT today is front-and-centre in how we tackle society's biggest challenges," he said.
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