'Record-breaking' 2020 puts European IT channel on track for first ever €100bn-revenue year

Nima Green
clock • 2 min read

Market analyst Context says European IT channel now on track to break first ever €100bn-revenue year in 2021, despite pandemic pressures

Mobile PCs and SMB reseller deals helped the European channel end 2020 with double-digit growth in revenues. According to the latest figures from channel analyst firm Context, distribution sales in Q4 hit a record €26.3bn, rising 10.2 per cent year on year. With this momentum of "huge demand" across European distribution, the market analyst firm predicts 2021 will come close to being the first ever €100bn-revenue year for the IT channel in Europe. "The figures are in keeping with a y...

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