CEO Killer Question: 'There's no reason why a traditional reseller shouldn't be the biggest consultancy house in your region' - Atea

Atea is the Nordics' largest IT reseller with annual revenues of NOK 36.7bn (€3.25bn). It's CEO, Steinar Sønsteby, spoke to CPI today to give his view on what key opportunity he thinks the IT channel is missing. "Ten years ago, 90 per cent of what we did was selling hardware. And now 25 per cent of my business - and I'm four times as big I was ten years ago - is consultancy," he said. "And we are still not even close to the pure consultancy companies." Sønsteby suggests that the channel...