'Partners investing in AI need to learn from the mistakes made from the software-defined world. Let's not just sell a nirvana' - HeleCloud

AWS systems integrator and MSP HeleCloud says investment in AI will be the top trend of 2021, but cautions the channel that lessons must be learned from earlier marketing around the move to software-defined products and solutions. The London, UK-HQ partner has a Netherlands and Bulgaria business and focuses solely on AWS. Its EMEA head of sales, Marty Legg (pictured), has told CPI that across the MSP's geographies, its end users are calling for the promise of automation efficiencies to be made...