Spotlight on the US: The sighs, the facepalms and the consternation - What's been animating US partners in 2021?

Nima Green
clock • 4 min read
Spotlight on the US: The sighs, the facepalms and the consternation - What's been animating US partners in 2021?

Channel Partner Insight has been ramping up our focus on the US channel this year. I took over as editor in January. Approaching my half-year milestone is a good opportunity, I think, to reflect on what US partners have been telling me over 2021, thus far. There have been sighs of exasperation, instinctive guffaws of laughter at vendor marketing, and some soul-searching about the pain points and opportunities that are emerging in this next phase of post-COVID recovery. These are t...

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