'Bronze, silver, gold? It's not fit for purpose for partners any more': Coterie on what is signalling 'the death of the tiers system'

Nima Green
clock • 3 min read
'Bronze, silver, gold? It's not fit for purpose for partners any more': Coterie on what is signalling 'the death of the tiers system'

Partner marketing specialists Coterie tell CPI the results of their latest state of the channel survey, including how new technology service providers risk missing out

Current vendor partner programs are increasingly unfit for purpose amid the leaps being made in new technology, the directors of Coterie have told CPI. The channel focused marketing agency has teamed up with the University of Huddersfield to take the pulse of UK partner leaders on what they think about how vendors currently reward their sales activity. According to directors and co-founders Helen Curtis and Jo Dunkley, the report indicates that many partners are now calling for "the death of...

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