Why enter the CPI North America Innovation Awards?: 'Winning helped us get the attention of private equity' - AirIT founder

Founder and former CEO of Nottingham-based MSP AirIT, Todd McQuilkin (pictured), has told CPI that winning MSP of the Year at 2020's MSP Innovation Awards helped his business get the atention of private equity. AirIT has since successfully done a deal with PE firm August Equity. Now the non-executive director, McQuilkin said that this was a key strategic aim. "For us, it was to get the attention of private equity. Consciously it was part of our strategy to raise our profile as a company,...