CPI Inside Track Europe on AI and automation: 'We have revolutionised the way we go to market. Sales intelligence used to be a blunt hammer'

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Last week was CPI's largest European MSP digital show - Inside Track Europe 2021. Here in a 'fireside chat' panel, Europe's largest AWS-only partner and one of the most successful resellers in the UK talk about the tangible AI and automation use cases that are now driving revenue for the channel

In Channel Partner Insight's first Inside Track Europe event, EMEA head of sales and marketing for Europe's largest AWS partner HeleCloud, Marty Legg, and Field CTO for UK reseller powerhouse Softcat, Dean Gardner, broke down the key lucrative opportunities and challenges in AI and automation for the channel.

Inside Track Europe went live last Wednesday.

Today, we're sharing one of three 20 minute discussions moderated by CPI editor Nima Sherpa Green from our new Covent Garden broadcast studio in central London.

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