'We're heavily investing in the DACH region, the biggest market where we want to grow' - Boomi's EMEA boss on its channel strategy

The iPaaS specialist spoke with CPI about what challenges it is facing in the channel and how it plans to accelerate growth

Kelsey Rees
clock • 2 min read
'We're heavily investing in the DACH region, the biggest market where we want to grow' - Boomi's EMEA boss on its channel strategy

iPaaS vendor Boomi is on a growth journey with its sights firmly set on the UK and DACH region as key areas of expansion. Its senior manager of EMEA channels, Andrew Waddington, told Channel Partner Insight about the vendor's current channel strategy for growth. "We've been on quite a growth curve over recent years, and we are starting to address a much broader and wider market," he said. "We've worked with our channel, and we have grown organically by bringing on new partners in certain...

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