Advania boss talks expanding the Nordic VAR's UK business following Content+Cloud buy

Josh Budd
clock • 4 min read
Advania boss talks expanding the Nordic VAR's UK business following Content+Cloud buy

Mikael Noaksson and Peter Sweetbaum tell CRN that the UK business will be run through a decentralised model

The Content+Cloud business will operate through a "decentralised" model following its acquisition by Nordic managed services giant Advania, its bosses have told CRN. London-based Microsoft partner Content+Cloud was acquired by Advania last week for an undisclosed sum. The deal creates a £800m revenue northern European MSP powerhouse with 3,500 staff across the UK, Sweden, Iceland, Norway, Finland and Denmark. Speaking to CRN, Advania CEO Mikael Noaksson and Content+Cloud CEO Peter Sweetbaum...

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