IBM hires new EMEA boss to succeed Marta Martínez Alonso

The new EMEA boss is an inside hire having been with the company for 25 years

Kelsey Rees
clock • 2 min read
IBM hires new EMEA boss to succeed Marta Martínez Alonso

Big Blue announced today that Ana Paula Assis(pictured) has been appointed general manager for IBM Europe, Middle East and Africa (EMEA). She succeeds Marta Martínez Alonso, who is retiring from IBM after 19 years at the vendor. Assis will be responsible for the business operations, driving revenue growth, client satisfaction, and employee engagement across EMEA. In her 25-year tenure with IBM, Assis has fulfilled several other executive roles, including more than three years as GM for...

To continue reading this article...

Join Channel Partner Insight

  • Exclusive news, insight and analysis for the IT channel across the US and Europe
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with an exclusive members-only podcast
  • Breaking news stories delivered straight to your inbox daily

Join now

 

Already a member?

Log in

More on Distribution

Exertis appoints newly created global diversity and inclusion lead

Exertis appoints newly created global diversity and inclusion lead

Kim Lonas will play a role in "actively encouraging broader cultural and positive change" within the business

Josh Budd
clock 17 January 2022 • 2 min read
Canalys and Gartner analyse the factors behind the PC market's 'watershed year'

Canalys and Gartner analyse the factors behind the PC market's 'watershed year'

Data shows PC sales continued to grow in 2021 but analytsts were split on performance in Q4

Dan Bennett
clock 13 January 2022 • 4 min read
Ingram Micro names new CEO amid reshuffle six months after Platinum Equity acquisition

Ingram Micro names new CEO amid reshuffle six months after Platinum Equity acquisition

The departing CEO is stepping into a executive chairman role

Kelsey Rees
clock 13 January 2022 • 3 min read