IBM hires new EMEA boss to succeed Marta Martínez Alonso

The new EMEA boss is an inside hire having been with the company for 25 years

Kelsey Rees
clock • 2 min read
IBM hires new EMEA boss to succeed Marta Martínez Alonso

Big Blue announced today that Ana Paula Assis(pictured) has been appointed general manager for IBM Europe, Middle East and Africa (EMEA).  She succeeds Marta Martínez Alonso, who is retiring from IBM after 19 years at the vendor. Assis will be responsible for the business operations, driving revenue growth, client satisfaction, and employee engagement across EMEA.  In her 25-year tenure with IBM, Assis has fulfilled several other executive roles, including more than three years as GM...

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