Coterie sets up European vendor-agnostic forum for the channel to 'take partner marketing to the next level'

Director tells CPI the company wants to create a one-stop shop to share B2B best practice for the new world of work

Nima Green
clock • 1 min read
Coterie sets up European vendor-agnostic forum for the channel to 'take partner marketing to the next level'

Channel-focused marketing firm Coterie has set up a vendor-agnostic forum for European partners to share best practice and hone marketing skills. Founding director Helen Curtis told CPI Coterie Community has just been launched following a cash injection of over €230,000 (£194,000) from the UK's national innovation agency Innovate UK. "We wanted to do something proactive about the lack of knowledge in B2B marketing and partner marketing and provide training and research to raise its profile...

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