Coterie sets up European vendor-agnostic forum for the channel to 'take partner marketing to the next level'

Channel-focused marketing firm Coterie has set up a vendor-agnostic forum for European partners to share best practice and hone marketing skills. Founding director Helen Curtis told CPI Coterie Community has just been launched following a cash injection of over €230,000 (£194,000) from the UK's national innovation agency Innovate UK. "We wanted to do something proactive about the lack of knowledge in B2B marketing and partner marketing and provide training and research to raise its profile...