Atea CEO: 'It's going to be difficult to change environmental awareness if it's not also a viable business'

The reseller boss has told CPI his advice for other partners who want to find a balance between business practicality and being environmentally friendly

Kelsey Rees
clock • 2 min read
Atea CEO Steinar Sonsteby
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Atea CEO Steinar Sonsteby

The head of the biggest reseller in the Nordics has warned companies not to jump the gun on sustainability and to instead start with something more business viable.  Steinar Sønsteby, CEO of Atea, spoke with Channel Partner Insight and got candid on his view on sustainability in the channel.  "I think there is a lot of truth in what a lot of people before me have said that it's going to be difficult to really change something like becoming more aware of the environment if it's not also ...

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