SoftwareOne gets candid on market identity struggles

The partner's global chief marketing officer and president of software & cloud share why the firm has rebranded

Kelsey Rees
clock • 4 min read
SoftwareOne gets candid on market identity struggles

It's a new year and a new look for software and cloud solutions provider SoftwareOne, which has unveiled a new brand identity to try and reposition itself as having evolved to new market challenges and opportunities.  The partner giant has previously spoken about its ongoing evolution over the last five years from licensing reseller to global, 'all-in-one' provider, but concedes it has struggled to get the message across to the market.  To find out more about what its latest revamp mean...

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