UK's Midwich expands into Canada with takeover of distributor SF Marketing

Following a positive year of growth on all fronts, Midwich is going all in with acquisition of Canadian VAD

Andrea Gaini
clock • 2 min read
UK's Midwich expands into Canada with takeover of distributor SF Marketing

AV distributor Midwich has acquired Canadian VAD SF Marketing (SFM) as its growth spur continues. The news comes as the AV distribution giant hit big milestones in 2023, including joining the £1bn club and logging its strongest annual growth in its history. Midwich's organic growth was 20.7 per cent last year, almost double that of the wider AV market. Montreal-based SFM was founded in 1978 and has grown to become a big player amongst AV distributors in Canada. With a heritage in ...

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