Europe's big data and analytics software market will be 'reshaped' by generative AI - IDC

Emerging agendas revolving around generative AI and ESG are expected to transform data utilisation approaches over the coming years in Europe.  That is according to IDC, which predicts a "quite limited" effect of the current economic developments on the growth of the European big data and analytics software market. The research firm's Semiannual Big Data and Analytics Software Tracker found that the ongoing Russia-Ukraine war and inflation in Europe have mildly affected the markets in W...