All this talk about 'what is the new normal?' misses the point - Exclusive Networks' Barrie Desmond

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All this talk about 'what is the new normal?' misses the point - Exclusive Networks' Barrie Desmond

Desmond argues why we should be looking to 'the next normal' rather than 'the new normal'

React; Recover; Reflect; Re-imagine…. JAD … just another disruption! Channel businesses in technology are amongst the most adaptable in any business sector, and we should be well-accustomed by now to adjusting to seismic changes' What are we waiting for? All this talk about "what is the new normal?" misses the point. Disruption happens and, when it does, you need to be ready to get going. Instead, the mind set should be around "the next normal"; this being the latest in a long line of disruptive...

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