The Vendor Guidebook: Profile - Apple

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The Vendor Guidebook: Profile - Apple

Product, programme, and profile information on Apple

Apple It may be by far the world's most valuable company, but Apple has never appeared to value the channel all that much. Attaining and maintaining an official reseller status is renowned for its difficulty, and the vendor is known for a generally frosty approach to the channel. But the consumer demand for Apple products is so ravenous that many VARs find working with the manufacturer unavoidable. Programme Apple's core channel programme has just two tiers: Authorised; and Premium...

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