CPI recognizes SAP's innovation in the cloud world
It's no secret that the cloud continues to challenge customers. As the opportunities offered by cloud grow exponentially, so does the risk of customer apprehension. While there are those who are happy to jump in feet first, every channel partner out there knows that many customers remain apprehensive at the thought of migrating their data and all that goes with it to the cloud.
For those customers, cloud, multicloud, hybrid cloud, public cloud, any kind of cloud can offer less a solution, more a sense of confusion. As such, it takes a talented, calm, supportive partner to guide a customer's cloud migration effectively and profitably. Even with customers that are keen to move to the cloud, migrations can be complex and cumbersome and require a deftness and skilled playbook that all partners should aspire to.
It stands to reason, then, that for a partner to achieve this goal, they need to be working with a vendor that offers all this and more. It's critical that your vendor can offer you not only the technology and solutions to execute a successful cloud migration, but also (and perhaps more importantly) the support, guidance, education and outcomes that will help you support your partner in the most effective and competent ways possible.
The key to reaching such a level of support is your vendor's partner program - specifically their cloud partner program. If you are going to take your customers on a seamless cloud migration journey, you need a cloud partner program that will help facilitate this.
When CPI started looking for its Cloud Partner Program of the Year for this year's CPI Innovation Awards (CIAs), the support factor was critical. One of the key reasons the winner was chosen by the judging panel out of all the entries received was because of its recognition that it is not only customers who are at different stages of their cloud journeys, but also partners.
"Whether a partner wants to build, sell, service or run SAP - there's a place for all levels of expertise within our partner ecosystem," CIAs winner SAP explained in its entry.
The list of benefits partners can take advantage of include two-tiered structured discounts, with a focus on business outcome, MDF, partner business managers, partner service advisor, partner benefits catalog, as well as a digital marketing success playbook and dedicated partner website.
Crucially, the vendor also offers partners who are new to the cloud a number of initiatives, including educating such partners in cloud business models, cloud lead generation, cloud deal acceleration and cloud funding.
This dedication to partners with expertise across the cloud spectrum, from deeply experienced partners to just-beginning partners, is what caught the judges' eye for this year's Cloud Partner Program of the Year Award at the CIAs.
As one judge put it, "SAP understands that it needs to operate a cloud partner program for all partners, and not just those it sees as constant cash cows. Innovation is nothing without fresh ideas; at the same time, experience is everything. SAP understands that marrying both of these effectively can produce results that might not be garnered if you focus on just one end of your partner ecosystem. As such, it operates a cloud partner program that not only serves its partners from cloud beginners to cloud veterans, but offers innovative approaches that all its partners, and, therefore, customers, can benefit from".