We recognize Sophos' innovation in the security world
It's fair to say that a great deal of ink has been spilled on these (web) pages about security. It's almost 2019! And that means that we're living in times where every company should be acutely aware of their security requirements and investing heavily in them
Of course, this isn't necessarily so. Security isn't always cheap (in fact, it very rarely is) and its complexity can be mind-boggling for smaller firms. Larger firms, meanwhile, often find themselves with big holes where no one is looking - BYOD, mobility, endpoint security and so on. It's clear that the security landscape remains a challenge for all, meaning channel partners have to be a guiding light for their clients and the industry as a whole.
As we all know, this isn't possible unless partners are being supported by their vendors with both a solid partner program and effective, innovative products that will capture customers' attention and, quite simply, do the job in hand.
In fact, because of the fast-changing nature of today's security requirements, it is vital that vendors innovate at speed if they want to keep up with the ever-growing pool of threat actors that firms, and, therefore, end users face.
Because of the increasing number of threats, coupled with the exposure of a much greater number of endpoints than ever before, endpoint security is where vendors really need to innovate if they are to offer their partners solutions that can really help provide customers with a solid security outcome.
Alongside this, malware continues to be a prominent threat, especially in verticals that may not perceive themselves as an attractive target, such as the education sector. Indeed, the winner of this year's Innovation Awards Security Innovation Award, Sophos, has proven success in tackling threats in this sector with the products that caught the judging panel's eye.
And that product is Intercept X Advanced with EDR, launched in October of this year and which Sophos said in its entry "integrates intelligent endpoint detection and response (EDR) with the industry's top-rated malware and exploit protection". As an expansion of Sophos' already-existing Intercept X portfolio, the innovation was designed to "deliver faster, more extensive malware discovery for businesses of all sizes", as a result of being powered by deep-learning technology, Sophos said.
What also caught the judges' eye was that this launch comes after Sophos' January launch of Intercept X with deep learning, designed to stop "never-before-seen malware, unknown exploit variants, stealth attacks and ransomware attacks", according to Sophos. The fact that Sophos understands that security innovations cannot be a one-off thing, but must be a constant flow is what really made the vendor stand out when it came to this year's Security Innovation Award.
"Security isn't a 'one and done', and Sophos has demonstrated its understanding of this with the release of Intercept X Advanced with EDR," explained one judge.
Another pointed out that Sophos' recognition of the important of the endpoint has allowed the vendor to launch a product that is "not only innovative in its technology, but innovative also in its demonstration of how this vendor is a thought leader and not afraid to lead the charge when it comes to security".