Join us as we chat with our CIAs 2018 winners about everything channel
We catch up with Sophos to talk about its success and what the channel means to the company.
Outline your channel strategy.
Sophos is a next-generation cyber security company with a commitment to being 'channel best' across its entire business. In today's highly competitive and dynamic cyber security market, Sophos is 100 percent focused on delivering next-generation security products, like Sophos Intercept X Advanced with EDR and XG Firewall, to allow partners to better defend their customers against cyber attacks.
In tandem with Sophos' strategy to innovate in technology, the company is also innovating its channel programs, and offers strategic training and enablement initiatives to help partners grow their business revenue.
What was the highlight of 2018 for your business?
As part of its mission to innovate technology to predict and prevent cyber attacks, specifically ransomware, Sophos launched Intercept X Advanced with endpoint detection and response (EDR) in 2018.
Intercept X Advanced with EDR integrates intelligent EDR with the industry's top-rated malware and exploit protection. Intercept X Advanced with EDR is powered by deep learning technology to deliver faster, more extensive malware discovery for businesses of all sizes. It also adds threat investigation and SOC-like capabilities to IT admins' security defenses and reduces the time criminal hackers can hide in an organization's network.
Sophos also added lateral movement protection to its XG Firewall.
What does it mean for your company to win this award?
Sophos is honored to be named as the inaugural winner of the Innovation Award for Security Innovation of the Year. Winning this award recognizes Sophos' dedication to helping partners protect customers from advanced and unknown ransomware attacks, by offering comprehensive and predictive protection with Intercept X Advanced with EDR.
How does your company work to ensure it is delivering innovation?
Innovation and a dedication to the channel are at the center of Sophos' culture from the top down and across all departments. In today's complex and dynamic cyber security market, cyber criminals are constantly devising new sophisticated attack methods to bypass security and infiltrate organizations to steal data and ultimately make a profit.
The only way to defend against these advanced threats is by innovating with the latest technologies, such as deep learning and EDR, to stop cyber criminals in their tracks. From the board, sales and marketing to product teams, finance and shipping, Sophos is consistently focused on how to innovate in security, better serve our partners, and protect customers.
What has been your company's greatest channel achievement in 2018?
Sophos' greatest channel achievement in 2018 has been delivering on our commitment to be a ‘channel best' company by offering innovative security solutions, such as Intercept X Advanced with EDR, and providing our partners with next-gen security support.
For example, Sophos is now giving partners closer access to Sophos security experts and real-time threat intelligence from SophosLabs, enabling partners to become security experts in their own right to better protect their customers and be more knowledgeable about the products they are selling.
What difference will winning this award make to your business in 2019?
Based on the successes Sophos has experienced with Intercept X Advanced with EDR, including this award, Sophos' goal in 2019 is to continue driving innovation by integrating the same next-gen technology across its entire suite of solutions.
To date, Sophos has integrated its deep learning technology into SophosLabs, Intercept X, Sophos Sandstorm Sandboxing in XG Firewall, Sophos Email Advanced and Sophos Intercept X for Server. Sophos also expanded its EDR offerings beyond Intercept X Advanced by integrating lateral movement protection into Sophos XG Firewall 17.5.
Sophos is also launching new campaigns to demonstrate its innovation to our partners and collect feedback from partners to continue innovating. For example, the ‘Driven to Win' and ‘Prove It' campaigns encourage industry players to test any of their legacy antivirus or next-gen endpoint products against Intercept X Advanced with EDR.