Join us as we chat with our CIAs 2018 winners about everything channel
We catch up with Xerox to talk about its success and what the channel means to the company.
Outline your channel strategy for 2019.
In 2019 we will remain focused on helping partners expand their businesses in new and profitable ways. There is immense potential for expansion in the channel right now and we are priming our partners to take advantage of many profitable opportunities.
To that end, we will continue to offer partners the tools and support to enrich their portfolios by adding managed print services (MPS) offerings, expanding into the profitable production market and delivering apps that address the needs of specific work processes.
Our success lies in the success of our partners - we are committed to ensuring and fostering shared victories.
What was the highlight of 2018 for your business?
Xerox demonstrated our commitment to channel growth in a number of ways, including:
- Improved access to our Global Partner Program - giving partners an easy way to apply and a fast track to accessing the tools and services available to drive business
- Launched MPS Essentials Suite, which provides a packaged set of tools to help make MPS deployment easier for channel partners looking to expand into that market.
- Reinvested in our partners' businesses with updates to our online partner portal, new marketing assets and integrations such as e-automate that make it easier for partners to manage back-end processes.
- Continued the enhancement of our ConnectKey portfolio - more on that below.
What does it mean for your company to win this award?
This year Xerox celebrated the 80th anniversary of the invention of xerography. Innovation is in our DNA and it is our top priority to continue that legacy of innovation for another 80 years and beyond.
This award validates our hard work to innovate the way the world communicates, connects and works. It also motivates us to continue to lead the way in technology for years to come.
How does your company work to ensure it is delivering innovation?
With more than 12,000 active U.S. patents, the process of innovation energizes us. Our innovation strategy is guided by anticipating current and future needs. For example, we offer one-of-a-kind suite of ConnectKey apps for the modern workplace and our DocuShare Flex platform is built to enhance, secure and streamline document workflows from the cloud.
In addition, our XMPie software syncs content across different formats to deliver personalized multichannel campaigns. Xerox researchers are relentless in accessing pain points, priorities and opportunities in order to address the changing needs of today's workforce.
What has been your company's greatest channel achievement in 2018?
One of our greatest channel achievements in 2018 was our launch of new apps for our ConnectKey devices. By adding these innovative apps to their portfolio, Xerox channel partners can boost recurring post-sales revenue by providing their clients with indispensable tools that save time, simplify work and automate processes.
Along with the new apps, we also unveiled a new e-commerce functionality available in the Xerox App Gallery allowing channel partners to earn revenue when their clients purchase an app.
What difference will winning this award make to your business in 2019?
The Innovation Award helps Xerox gain additional visibility among channel partners and reinforces our commitment to their success. Our top priority: providing channel partners innovative tools and services to successfully embrace a business landscape that is constantly evolving.