ESET Wins Best Marketing Initiative at CPI's MSP Innovation Awards in New York
ESET won Best Marketing Initiative at Channel Partner Insight's MSP Innovation Awards in New York on June 6 for their partner sales enablement and marketing automation platform. The ESET Marketing Center is completely free for North American partners and provides a comprehensive and intuitive marketing automation platform that MSPs can use to promote their businesses to their existing customers and prospects. Straight from the platform, partners can quickly deploy marketing campaigns or create co-branded assets including email drips, social drips, landing pages, sales presentations and more. ESET provides a library of co-brandable templates to choose from that are automatically skinned to the partners' branding. Partners also have the ability to track campaign performance and manage inbound leads. The ESET Marketing Center is free for all US, Canadian and Caribbean partners.
ESET understands that marketing is a major concern and cost center for channel partners and launched the Marketing Center as a way to both educate partners on the power of marketing automation and ease the burden with a free tool that is also easy to use. Since launch in April 2018, the ESET Marketing Center has shown compelling evidence regarding the success of the platform. Over 350 partners have taken advantage of the platform accounting for over 60,000 end user contacts, 150 social media campaigns, and 50,000 email campaigns. In addition 113 landing pages have been spun up drawing over 2500 unique visits.
The ESET Marketing Center was built on the MindMatrix platform. Mindmatrix provides sales enablement and marketing automation software to channel-focused vendors.
CPI's MSP Innovation Awards took place in New York on June 6. The winners were chosen through a judging process by CPI's editorial and senior team.