'Partners need flexible billing plans at times of great uncertainty' - Q&A with Kaspersky

Josh Budd
clock • 3 min read

Shortlisted for Best Partner Programme, Best Security Offering and Best MSP Support at this years’ European MSP Innovation Awards, Kaspersky’s MSP team answers our killer questions

What will a high performance MSP look like in five years' time?

We see MSPs developing different offerings to allow them to better attract and retain customers, based on well-defined services. By expanding their offerings with advanced cybersecurity services such as managed detection and response, proactive threat hunting, and cybersecurity services for very specific needs such as IoT and industrial cybersecurity, MSPs will gradually evolve into MSSPs.

Supporting technologies will allow them to provide scalable, automated managed security services with a pay-as-you-go billing model. MSPs will increasingly leverage services offered by security technology vendors, allowing them to benefit from the innovation and expertise offered.

What security trends will have the biggest impact on the MSP space over the next five years?

MSPs will need to respond to increasingly sophisticated cyber threats, prolonged shortage of cyber security skills and further adoption of cloud services. We believe MSPs will respond by increasingly utilising AI technologies, integration and automation that will allow them to provide low-touch, high quality services to protect their customers.

How are you supporting your MSP partners through the COVID-19 crisis?

At a time when companies are transferring their operations online and many employees are working remotely, cybersecurity is playing a vital role. We are now offering a 30-day free period for all new subscriptions, to help MSPs start protecting new clients.

Our flexible billing plan helps to do business at a time of great uncertainty, when changes may occur day-to-day. We are also supporting healthcare institutions during the COVID-19 pandemic with free full-feature product licenses for six months.

The COVID-19 crisis is extraordinary - it is a time when a programme approach does not work well for all situations. We are in constant contact with our distributors and MSPs to identify and provide proper help and support for each unique situation. Get in touch with one of our account managers for more information.

How has Kaspersky's partner programme evolved in the last 12 months?

The big news is that we launched a license management portal (LMP) - a new, online tool for our MSP partners to manage their subscriptions easily. LMP is integrated with our cloud product consoles. Alongside this, we have introduced a new PAYG (pay-as-you-go) billing plan that provides more flexibility and freedom to our partners.

The other area of focus has been partner enablement and education. We have completely revised our MSP sales and technical training, educational videos, presentations and collaterals to support our MSP partner enablement.

What's your advice for MSPs that want to build a larger business with Kaspersky?

Let's start the journey together; it's fun, interesting and valuable for customers. Security is a fast-growing segment of managed services. And we will support you at each step with our great products, cybersecurity expertise, training and ready-to-use services to help you to become a trusted security advisor for your customers.

What does it mean to Kaspersky to be shortlisted for three European MSP Innovation Awards?

Since we launched our internal MSP Transformation Project at the beginning of 2019, we have continued to refine our products, processes, programmes and tools based on feedback from our partners. The reception has been overwhelmingly positive, and to be shortlisted for three MSP Innovation Awards means we are in a great place - our partners and our customers are seeing the benefit of a complete solution that meets all their needs now and into the future. All this helps motivate us to be even better!

This article is part of CPI's MSP Innovation Awards 2020 coverage, celebrating the most disruptive MSPs across the continent and the vendors that support them. Find out more in our MSP Innovation Awards hub

More on Managed Service Provider (MSP)

(From left to right) Guy Golan, Scott Nursten and Mark Overton

MSP Transform: 'Our job is to collaborate with each other… I know that's difficult, there's a lot of egos in the room'

CRN’s MSP-led event heard leaders get candid on predicted spending shifts and how best to utilise cybersecurity

Kelsey Rees
clock 20 October 2022 • 2 min read
Hege Støre to take over as CEO of Nordic MSP Advania

Hege Støre to take over as CEO of Nordic MSP Advania

She will take the reins in November after joining the group in 2021 following its buy of Visolit

Kelsey Rees
clock 13 October 2022 • 1 min read

Spotlight on

Google Cloud on the rise and upcoming major layoffs: What to watch in Google's Q4 results

Google Cloud on the rise and upcoming major layoffs: What to watch in Google's Q4 results

All eyes are on the tech giant's Q4 earnings which are due to include remarks from CEO Sundar Pichai on the mass 12,000 job cuts

Mark Haranas
clock 02 February 2023 • 6 min read
Mass layoffs: Cyren to swing the axe on almost its entire workforce

Mass layoffs: Cyren to swing the axe on almost its entire workforce

Security vendors says it's assessing options which include liquidation

Kyle Alspach
clock 02 February 2023 • 1 min read
Noventiq completes buy of Egyptian Microsoft partner DigiTech

Noventiq completes buy of Egyptian Microsoft partner DigiTech

Noventiq’s Egypt team will join DigiTech to form one unified entity for the region’s market

Kelsey Rees
clock 01 February 2023 • 1 min read
Arrow gets the nod from Synopsys in EMEA security deal

Arrow gets the nod from Synopsys in EMEA security deal

European channel partners will gain access to scalable application security testing solutions

Kelsey Rees
clock 31 January 2023 • 2 min read