Q. What significant changes in the market that have happened this year will endure into 2021?
2020 accelerated the depreciation of the perimeter. More endpoints than ever before are now out in the wild without the protections of the corporate firewall. While we do expect more people to return to the office in 2021, it is without a doubt that reliance on perimeter security is a thing of the past.
Q. What are key investments your partners should make next year?
Hardening and protecting your endpoints.
Q. Much has been made of the rise of ransomware and attacks on VPNs this year due to remote working. What top cybersecurity threats will shape next year's market?
Ransomware, ransomware and more ransomware. Ransomware is evolving past file encryption alone and is now using double-extortion methods. We have observed an increase in double-extortion methods that take attacks a step further by copying the stolen data to a cyber criminal's server. Ransomware today now involves data collection and encryption. Post attack, the cybercriminals are monetising the information they collect by exploiting it on the dark web.
Q. What targets will highly-motivated cyber ‘bad actors' have in their sights in 2021?
Big enterprises have stronger protection than small businesses. Attackers understand this, and realise they can get substantial wins by attacking small businesses - without the challenges they'd face in an attempt to evade enterprise level security. We expect to see more attacks on MSPs and small businesses.
Q. What will you use our recent VC funding to invest in? How will it benefit partners?
Continued product development to bring more enterprise technologies to MSPs. Making our product easier to deploy and manage and lower the total cost of ownership. As we continue to grow our partner base, we hope to add an additional 1,200 MSPs in 2021.
Q. What is the number one opportunity for partners in the cybersecurity market?
Business owners understand that they are at risk, but many of them do not understand how real the risk is. Demonstrating risk to your customers as an MSP enables you to sell your managed security and products based on value and not cost. While there is plenty of need for security, make sure you sell balanced and valuable solutions, not more layers of the same solution.