ResourceiT is a marketing agency that focuses exclusively on the channel.
The firm won industry peers' votes in last year's CRN's flagship annual Channel Awards, winning the award for Best Channel Service Provider of the Year - Support.
Here, general manager Tory Simpson came into our London Studio to talk about the biggest shifts in the channel, and how businesses need to adapt their marketing strategy to get ahead of these trends.
From mass redundancies, and a stronger focus on diversity, equity and inclusion, to revenue-boosting stories, watch above to hear Simpson's advice on the best ways to communicate to the channel market.
This is a sponsored post in collaboration with ResourceiT.