Founder and former CEO of Nottingham-based MSP AirIT, Todd McQuilkin (pictured), has told CPI that winning MSP of the Year at last year's European MSP Innovation Awards helped his business get the atention of private equity.
AirIT has since successfully done a deal with PE firm August Equity in January.
Now the non-executive director, McQuilkin said that this was a key strategic aim.
"For us, it was to get the attention of private equity. Consciously it was part of our strategy to raise our profile as a company, and me as an individual, hence our activity with publications and awards," he said.
"And it [the award] helped the company at the time."
The deadline for CPI's own MSP Innovation Awards Europe 2020 is fast approaching - on 28 February.
McQuilkin's advice to fellow MSPs is to also grab the chance to benchmark yourself against other companies in an increasingly crowded MSP space.
"I think it's well worth it. I don't think you should just pluck it out the sky though. I think you should really plan it to get the attention of private equity to whatever your strategy is that you're trying to achieve.
"You don't want to end up with an entry that's duplicated for every award that you can enter, like a lot of companies do, because then you'll get no value from it.
"And the award needs to be written by yourselves internally and not external people."
This year's CPI MSP Innovation Awards Europe will be held on 23 April in London.
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