CPI asks if resellers should embrace the rise in marketplaces
How should traditional resellers approach the rise of B2B marketplaces? Forrester analysts predict that in the US alone, 17 per cent of B2B IT spend will be through marketplaces by 2023. The revenues generated in this way in the US, recently surpassed the $1tn mark. So, what's the partner view? And what is AWS' key advice on standing out to end users? Watch CPI's report from AWS' London Summit.